Fans First by Jesse Cole
What a Baseball Team in Yellow Tuxedos Can Teach Us About Creating Unforgettable Motorsports Events This is one of those books I finished and immediately started texting to track owners. Fans First doesn’t read like a textbook — it reads like a challenge. It forces you to rethink what fans really want, why they show […]
How the iPhone Changed the Way We Live, Connect, and Do and Experience Everything.
In 2007, most of us had no idea just how much our lives were about to change. We were still carrying flip phones—or for some of us, we remember the bag phones that plugged into the car console. You might’ve had an iPod for music, a digital camera in your glove box, and maybe a […]
3 Signs You’re Ready for Your First Real Track Day
You’ve mastered the basics in karting or sim racing. You dream about apexes and braking zones. You’re not afraid to get humbled by faster drivers.If that sounds like you, it’s time. Track days are the best way to safely unleash your inner racer — and trust me, once you go, you’ll never want to stop.