About The Digital Shift
Who We Are
The Digital Shift Blog is where motorsports meets the modern world.
We explore how technology is reshaping the way we race, the way fans engage, and the way events are experienced — on and off the track.
This isn’t just a blog about gadgets and apps. It’s about mindset. It’s about adapting to how people live, connect, and show up today. From smartphones and streaming platforms to mobile ticketing and social media, we break down what’s changing and what it means for race promoters, track owners, series organizers, and fans alike.
If you work in motorsports — or just love it — this is where you come to stay ahead of the curve.
What You'll Find Here
Deep dives into technology trends shaping motorsports and live events
Deep dives into technology trends shaping motorsports and live events
Deep dives into technology trends shaping motorsports and live events
Real-world examples from other industries that motorsports can learn from
Practical advice on everything from digital ticketing to event content strategy
Our Mission
To help the motorsports industry thrive in a mobile-first, fan-driven world.
We aim to spark ideas, inspire innovation, and challenge outdated habits — so every race night delivers not just horsepower, but unforgettable experiences.
Our Vision:
To redefine the future of motorsports by helping the industry embrace innovation, elevate the fan experience, and thrive in a digital-first world.
About the Author
Frank Bolter
Frank Bolter is the founder of Pit Pay and has built his life and career around motorsports. He got his start in grassroots racing and has worked at every level of the sport. Today, he’s focused on building technology that helps promoters and event operators streamline operations, deliver a better event experience, drive revenue, and create a sustainable future for short track racing.
In The Digital Shift, he shares insights from decades of experience and an entrepreneurial perspective—offering ideas, insights, and real-world perspective on the trends and practices shaping the future of the sport.
Frank Bolter
Frank Bolter is the founder of Pit Pay and has built his life and career around motorsports. He got his start in grassroots racing and has worked at every level of the sport. Today, he’s focused on building technology that helps promoters and event operators streamline operations, deliver a better event experience, drive revenue, and create a sustainable future for short track racing.
In The Digital Shift, he shares insights from decades of experience and an entrepreneurial perspective—offering ideas, insights, and real-world perspective on the trends and practices shaping the future of the sport.
