Fans First by Jesse Cole
What a Baseball Team in Yellow Tuxedos Can Teach Us About Creating Unforgettable Motorsports Events This is one of those books I finished and immediately started texting to track owners. Fans First doesn’t read like a textbook — it reads like a challenge. It forces you to rethink what fans really want, why they show […]
Top 5 Upgrades Every Amateur Racer Should Consider
Thinking about getting serious at the track? Start with these five upgrades: