The cameras show the racing action, but the real grind happens off-screen. Mechanics pulling all-nighters, drivers pacing nervously before qualifying, endless strategy meetings… it’s chaos wrapped in adrenaline. Every position on Sunday is earned through blood, sweat, and sleepless nights. If you ever get a chance to attend a race weekend behind the scenes, do it — you’ll never look at the sport the same way again.
Frank Bolter is the founder of Pit Pay and has built his life and career around motorsports. He got his start in grassroots racing and has worked at every level of the sport. Today, he’s focused on building technology that helps promoters and event operators streamline operations, deliver a better event experience, drive revenue, and create a sustainable future for short track racing.
In The Digital Shift, he shares insights from decades of experience and an entrepreneurial perspective—offering ideas, insights, and real-world perspective on the trends and practices shaping the future of the sport.
Frank Bolter is the founder of Pit Pay and has built his life and career around motorsports. He got his start in grassroots racing and has worked at every level of the sport. Today, he’s focused on building technology that helps promoters and event operators streamline operations, deliver a better event experience, drive revenue, and create a sustainable future for short track racing.
In The Digital Shift, he shares insights from decades of experience and an entrepreneurial perspective—offering ideas, insights, and real-world perspective on the trends and practices shaping the future of the sport.
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